Why Use The Logo
The "I Love Australian Products" logo aims to make it easier for the consumer to recognise the real Australian products. Local producers / service providers should be empowered by having an accessible and also affordable certification to distinguish their product in the market. By supporting local goods and services, our goal is to create awareness about all things Australian.
Founded and based in Australia, The iLap Certification was developed to find, enhance and promote the high quality of all purely Australian Products in accordance to a more selected specialised set of standards. With growing concern amongst consumers, producers and distributors about level of Australian, country of origin as well as ethical labelling issues and how to visibly distinguish between Local and imported products there has been an increased demand for clarity.
In Australia labelling in the marketplace is unclear, confusing and is misinterpreted by consumers as well as unhelpful to producers and we are therefor passionate to clarify and promote the achievement of the higher level of Australian origin Goods and Services and provide a Trademark Certification that will set it apart from other Australian Certifications in a very consumer, producer oriented and ultimately genuine way for all to benefit from.
We created a fresh and loveable logo, that is bold and provides an easily identifiable form of visual recognition that is a powerful advertising and marketing tool for all the real Aussie products out there. Our logo aims to increase recognition of local and quality goods and services that follow a certification.
The iLap Trade Mark aims to promote the development and sale of Products consistent with these purer standards and as a result achieve improvements in Public Health, Knowledge and Confidence in Australia’s achievements. Providing a certification consisting of these higher percentages and standards will not only encourage local producers and manufacturers alike to use and source higher levels of Australian items to constitute their Goods and Services, but furthermore help increase their demand in Australia and also internationally.
We are introducing certain factors such as offering Sublicences at no charge, particularly to help Startup businesses, Sole traders, smaller boutique operations and Artisans that have limited outlay to begin with. We believe in supporting these businesses and helping them to get a head start. We also offer a pro rata rebate to Licensee’s if they choose to terminate before their term. Making it more affordable for the real Aussie, and showcasing local is the key!
The Certification is intended to support quality, authenticity and restore confidence amongst the Australian owned, produced, grown and Made Goods and Services Industry. It also enhances industry efforts to educate consumers and to promote certain factors and levels of quality such as; Ethical, Non-Toxic, Organic, Natural; ingredients of Australian Goods and Services. It is intended to provide assurance to consumers and showcase certification and monitoring processes for producers in Australia to be proud of and promote to the world. Hence boosting the international profile of Goods and Services as well as sharing the high level of standards from Australia.